Online casino market share

Global online casino market is projected to grow at a considerable CAGR of % during the forecast period (). Online casinos offer odds and payback percentages that are a bit higher than offline casinos. In addition, the online casino offers several bonuses or gifts such as welcome bonuses, cashback or insurance bonuses, non-cashable bonuses, compensatory points, referral bonuses, and no deposit bonuses. These offers facilitate the vendors of online casino software to increase the number of visitors and players to their website and hence are anticipated to drive the growth of the online casino market across the globe. 

Moreover, the rising availability of cost-effective mobile applications across the US, UK, Germany, Italy, and China is anticipated to offer opportunity for vendors to generate higher revenues in the global online casino market. The growing disposable income, rising interest towards online gaming, availability of high speed internet connection, awareness of the latest technologies, and legalization of online casino in some regions are some other prominent factors that are driving online casino market across the globe. 

Segmental Outlook  

The online casino market is segmented on the basis of type, and device type. Based on the type, the online casino market is segmented into web-based casino, download-based online casino, and live based casino. Based on device type, the market is segmented into mobile & desktop. Desktop is anticipated to hold considerable market share based on device type. The large screen size of desktops in comparison to mobiles allows the players to enjoy the graphics and intricate details of the game. Moreover, high picture quality, superior sound volume, and better storage capacity of desktop are the other factors contributing towards the high share of the desktop in online casino market.

Web-based casino to be considerable segment based on type

Web-based casino is anticipated to hold major market share based on type. It is more convenient to play compared to other types of online casino. Players are not required to download any software to access the web-based. Availability of high speed internet connection is the only requirement to play the images, sounds, and animations of the games. Live based casino is anticipated to exhibit considerable growth in the online casino market based on type. Presence of wide deal of live dealers and real-time feedback that improves the real-world casino experience is a key factor driving the growth of this market segment. 

Global Online Casino Market Share by Type, (%)

Regional Outlook 

The global online casino market is further segmented on the basis of geography including North America, Europe, Asia-Pacific and Rest of the World. Europe is anticipated to hold a considerable market share during the forecast period. The UK is anticipated to hold major market share in the European online casino market. The legalization of online casino in European countries such as France, Germany, Spain, Malta, and Italy is a key factor contributing towards the high share of the regional market. Rising disposable income, high penetration of smartphones, easy availability of high-speed internet, and growing popularity of online casinos are some other factors that are driving the growth of the online casino market in Europe. In April , the UK government has enforced Gambling Act that has permitted companies to advertise their casino sites in the region. The enforcement of such act in the region is further anticipated to drive the regional growth of the market.

Global Online Casino Market Growth, by Region

North America to exhibit considerable growth during the forecast period

The growing user base in the country is a key factor contributing towards the high growth of the online casino market in the North America. The convenience of usage and optimal user experience of online casino is a key factor encouraging its increasing adoption in the region. The widespread implementation of block chain, virtual reality, and mobile platforms is further anticipated to drive the online casino market across the region. At present, the online casino playing is not fully legalized in the region. Online casino is highly prohibited in some states of the US. Delaware, New Jersey, Nevada, and Pennsylvania are the four states where online casino is allowed and is being regulated.

Market Players Outlook

The Key players of online casino market include GVC Holdings Plc, BETSSON B, William Hill Plc, Holdings Plc, Playcherry Ltd., PPB GE Ltd., Rank Group Plc, Sky Betting and Gaming, The Kindered Group, The Stars Group Inc., and so on. These players are actively adopting different growth strategies such as new product launch, partnerships, collaboration, and mergers and acquisition among others to remain competitive in the market place.  For instance, in October , William Hill Plc had acquired Mr Green & co AB (MRG) in a cash deal. MRG that offers major gaming and casino products is a fast-growing, innovative iGaming group with operations in 13 markets and brands including Mr Green and Redbet. MRG holds remote gambling licences in Denmark, Italy, Latvia, Malta, Great Britain and Ireland, and expect to obtain licences in Sweden by year end. This acquisition is expected to offer synergy benefits to both the companies to create strong position of combined business in pan-European region. 

The Report Covers

• Market value data analysis of and forecast to
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global online casino market. Based on the availability of data, information related to the products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.