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Online Gambling Market Analysis

The Online Gambling Market size is estimated at USD 93.26 billion in 2024, and is expected to reach USD 153.21 billion by 2029, growing at a CAGR of 10.44% during the forecast period (2024-2029).

Nowadays, a large portion of the global population has access to the Internet. According to the International Telecommunication Union (ITU), the number of internet users globally was 5,300 million in 2022. This represents one of the primary factors behind the immense popularity of online gambling services worldwide. The increased penetration of smartphones further leads to an increase in several mobile application-based lottery games as they provide end-users the convenience and comfort of gambling within their own space. Casino gambling has been one of the rapidly growing gambling categories, owing to the convenience of usage and optimal user experience. To meet different player interests, online gambling platforms provide various games, such as slots, poker, and sports betting.

Sports betting is popular in the Asia-Pacific region. Moreover, there has been a rise in the popularity of draw-based and scratch-off instant games, especially across European countries, which positively impacts the growth of the market studied. Online gambling gross win in Europe was EUR 29.3 billion in 2022, according to the European Gaming & Betting Association. With the advent of virtual reality and blockchain, various companies are focusing on advancing innovative platforms to cater to the requirements and needs of customers and achieve a competitive edge in the market. For instance, in July 2023, Kindred launched a proprietary tech platform in Pennsylvania, United States. The company offers access to Unibet Casino and Sportsbook apps on the Kindred platform.

Online Gambling Market Trends

Various Sponsorships and Convenient Payment Options Driving the Market

North America is the Fastest-Growing Market

Online Gambling Industry Overview

The online gambling market is highly fragmented and comprises regional and global players. Key players such as Bet365, Entain PLC, 888 Holding PLC, Flutter Entertainment PLC, and Kindred Group PLC dominate the market. Major players are focusing on mergers and acquisitions, partnerships, and product innovations to expand their presence in the market. They also compete on various factors, including offerings, quality of gambling content, user experience, brand equity, personalized payoffs, and access to multiple platforms. Apart from this, advanced distribution networks and manufacturing expertise give an upper edge to players to expand their range of products globally.

Online Gambling Market Report - Table of Contents

1. 1. INTRODUCTION

   1. 1.1 Study Assumptions and Market Definition

   2. 1.2 Scope of the Study

2. 2. RESEARCH METHODOLOGY

3. 3. EXECUTIVE SUMMARY

4. 4. MARKET DYNAMICS

   1. 4.1 Market Drivers

      1. 4.1.1 Aggressive Advertisement And Promotional Activities

      2. 4.1.2 Advancement In Security, Encryption, And Streaming Technology

   2. 4.2 Market Restraints

      1. 4.2.1 Regulatory and Legal Challenges

   3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

5. 5. MARKET SEGMENTATION

   1. 5.1 Game Type

      1. 5.1.1 Sports Betting

         1. 5.1.1.1 Football

         2. 5.1.1.2 Horse Racing

         3. 5.1.1.3 Tennis

         4. 5.1.1.4 Other Sports

      2. 5.1.2 Casino

         1. 5.1.2.1 Live Casino

         2. 5.1.2.2 Baccarat

         3. 5.1.2.3 Blackjack

         4. 5.1.2.4 Poker

         5. 5.1.2.5 Slots

         6. 5.1.2.6 Others Casino Games

      3. 5.1.3 Lottery

      4. 5.1.4 Bingo

   2. 5.2 End User

      1. 5.2.1 Desktop

      2. 5.2.2 Mobile

   3. 5.3 Geography

      1. 5.3.1 North America

         1. 5.3.1.1 United States

         2. 5.3.1.2 Canada

         3. 5.3.1.3 Mexico

         4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

         1. 5.3.2.1 Germany

         2. 5.3.2.2 United Kingdom

         3. 5.3.2.3 France

         4. 5.3.2.4 Sweden

         5. 5.3.2.5 Spain

         6. 5.3.2.6 Italy

         7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

         1. 5.3.3.1 Oceanic Countries

         2. 5.3.3.2 Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

         1. 5.3.4.1 South America

         2. 5.3.4.2 Middle East and Africa

6. 6. COMPETITIVE LANDSCAPE

   1. 6.1 Strategies Adopted by Players

   2. 6.2 Market Share Analysis

   3. 6.3 Company Profiles

      1. 6.3.1 Betsson AB

      2. 6.3.2 888 Holdings PLC

      3. 6.3.3 Kindred Group PLC

      4. 6.3.4 Entain PLC

      5. 6.3.5 Bet365

      6. 6.3.6 Flutter Entertainment PLC

      7. 6.3.7 22bet

      8. 6.3.8 Mgm Resorts International

      9. 6.3.9 Draftkings Inc.

      10. 6.3.10 Super Group (sghc Limited)

   4. *List Not Exhaustive

7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

Online Gambling Industry Segmentation

Online gambling is typically betting on casino or sports-type games over the internet. The online gambling market is segmented by game type, end user, and geography. Based on game type, the market is segmented into sports betting, casino, lottery, and bingo. Sports betting is further segmented into football, horse racing, tennis, and other sports. Casino is further segmented into live casino, baccarat, blackjack, poker, slots, and other casino games. Based on end users, the market is segmented into desktop and mobile. The market is segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. The market sizing has been done in value terms in USD for all the abovementioned segments.

Online Gambling Market Research FAQs

Virtual Gambling Industry Report

The global online gambling market is on an upward trajectory, fueled by increasing internet penetration, mobile phone usage, and cultural acceptance. With advancements like VR and blockchain technology enhancing the user experience, the market spans sports betting, casinos, poker, and bingo, with sports betting leading due to its widespread popularity. Despite facing challenges like mental health impacts and regulatory restrictions, the market is set for significant growth, especially in North America, driven by regulatory changes and technological innovations. The competitive landscape sees key players engaging in strategic mergers and innovations to dominate the market. Statistics for the Online Gambling Market share, size, and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Online Gambling analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

Online Gambling Market Report Snapshots

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